Pricing Model Inefficiency Detected at Eastgate Systems — Standwick Report qWIT7P
Severity Score
63.6/100
Trend Direction
→ Stable
⚠️ Primary Risk Signal
Pricing Model Inefficiency
🧠 Root Cause Hypothesis
Pricing structure does not align with how customers derive and perceive value. This matters now because misaligned pricing creates deadweight loss on both sides — customers who would pay more cannot, and customers who should pay less churn rather than downgrade.
Annual revenue left on the table
24.0%
🎯 Highest Leverage Fix
When pricing does not align with how customers derive value, both sides lose. Light users overpay and churn. Heavy users underpay and you leave money on the table. The fix is not a price change — it is a structure change that lets usage intensity determine price within guardrails.
⚡ If Ignored
If conditions remain stable, severity is projected to stay near 63.6 over the next 90 days. Impact remains approximately 24.0%. While not deteriorating, stable risk is not reduced risk — the underlying vulnerability persists.
🔍 Signal Attribution
Risk is distributed across 4 signals. No single signal dominates — multiple factors require attention.
📈 Scenario Projections
If nothing changes — projected severity: 63.6
If conditions remain stable, severity is projected to stay near 63.6 over the next 90 days. Impact remains approximately 24.0%. While not deteriorating, stable risk is not reduced risk — the underlying vulnerability persists.
If you act now — target: 33.1
If the highest-leverage fix is implemented within 14 days, initial results are projected to appear within 28 days, with full recovery to a severity of approximately 33 within 59 days. Estimated impact would decline from 24.0% to approximately 12.2%. Note: approximately 12.7 points of severity may be structural and resistant to this single intervention — additional measures may be needed for full risk resolution.
If you wait — severity compounds to: 73.1
If action is delayed by 30 days, severity is projected to compound from 63.6 to approximately 73. Impact would grow from 24.0% to 28.2%. Recovery from this elevated level would take approximately 88 days — 29 days longer than if action is taken now. The same intervention would only reduce severity to approximately 38, leaving more residual risk than early action would.
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