Integrations

Embed Standwick risk scores anywhere. No coding required. Choose the integration that fits your workflow.

Website Widget

📊 One line. Any website.

Add a floating "Risk Score" button to any website. Visitors click, enter metrics, and get instant Standwick scores. Works on WordPress, Wix, Squarespace, custom HTML — anything.

Copy this line into your page's <head> or <body>:

<script src="https://standwick.com/static/api/widget.js" data-api-key="YOUR_API_KEY"></script>
            

Full Widget Instructions →

Google Sheets

📈 Pull scores into your spreadsheet

Use =STANDWICK("domain", A1, B1, C1) in any cell to get live risk scores. Score multiple rows at once from the Standwick menu.

Setup takes 2 minutes:

Open Google Sheets → Extensions → Apps Script
Delete any existing code and paste the Standwick script
Replace YOUR_API_KEY with your Standwick API key
Click Save, return to your sheet, and use the formula

// 1. Open Google Sheets → Extensions → Apps Script
// 2. Replace YOUR_API_KEY below
// 3. Use =STANDWICK("revenue_leakage", A1, B1, C1) in any cell

var API_KEY = "YOUR_API_KEY";
var API_URL = "https://standwick.com/api/v1/score";

function STANDWICK(domain, metric1, metric2, metric3, metric4, metric5) {
  var configs = {
    "revenue_leakage": ["conversion_rate_decline", "average_revenue_per_user_decay", 
      "churn_rate_increase", "customer_acquisition_cost_creep", "lifetime_value_compression"],
    "retention_decay": ["user_engagement_decline", "subscription_survival_weakening",
      "cohort_retention_deterioration", "inactivity_accumulation", "reactivation_failure_rate"],
    "pricing_pressure": ["underpricing_vs_value_mismatch", "revenue_ceiling_constraint",
      "pricing_model_inefficiency", "discount_dependency", "willingness_to_pay_erosion"],
    "growth_instability": ["acquisition_channel_dependency", "traffic_volatility",
      "scaling_fragility", "growth_inconsistency", "customer_concentration_risk"],
    "operational_bottlenecks": ["workflow_inefficiency", "manual_overload",
      "process_delay", "execution_friction", "capacity_utilization_stress"]
  };
  
  var signals = configs[domain];
  if (!signals) return "Unknown domain";
  
  var metrics = {};
  var values = [metric1, metric2, metric3, metric4, metric5];
  for (var i = 0; i < signals.length; i++) {
    if (values[i] !== undefined && values[i] !== null && values[i] !== "") {
      metrics[signals[i]] = parseFloat(values[i]);
    }
  }
  
  if (Object.keys(metrics).length === 0) return "Enter at least one metric";
  
  var options = {
    "method": "POST",
    "headers": { "Authorization": "Bearer " + API_KEY, "Content-Type": "application/json" },
    "payload": JSON.stringify({ domain: domain, metrics: metrics }),
    "muteHttpExceptions": true
  };
  
  try {
    var response = UrlFetchApp.fetch(API_URL, options);
    var result = JSON.parse(response.getContentText());
    return result.success ? result.label + " (" + result.score + "/100)" : result.message;
  } catch (e) {
    return "Connection error. Check your API key.";
  }
}

function onOpen() {
  SpreadsheetApp.getUi().createMenu('Standwick')
    .addItem('Setup Instructions', 'showSetup')
    .addToUi();
}

function showSetup() {
  SpreadsheetApp.getUi().alert(
    'Standwick Setup',
    'Use =STANDWICK("domain", A1, B1, C1, D1, E1) in any cell.\n\n' +
    'Valid domains: revenue_leakage, retention_decay, pricing_pressure, growth_instability, operational_bottlenecks.\n\n' +
    'Enter up to 5 metric values. Leave unused ones blank.',
    SpreadsheetApp.getUi().ButtonSet.OK
  );
}
            

Copy the full script above into Apps Script. The Standwick menu appears after you reload your sheet.

Zapier

⚡ Connect to 5,000+ apps

Trigger Standwick analyses from Google Forms, Airtable, Typeform, or any app in Zapier's library. Send results to Slack, Gmail, or spreadsheets automatically.

Webhook configuration:

URL: https://standwick.com/api/v1/analyze

Method: POST

Headers:

Authorization: Bearer YOUR_API_KEY

Content-Type: application/json

JSON Body:

{

  "domain": "revenue_leakage",

  "metrics": {

    "churn_rate_increase": 12.5,

    "conversion_rate_decline": 8.0

  }

}

Use Zapier's "Webhooks by Zapier" app. Map fields from your trigger app to the JSON body. Response includes severity_label, severity_score, root_cause, and primary_signal.

Requirements

All integrations require a Standwick account with an active API subscription. API usage is billed at $0.05 per call. Generate your API key in Settings. See the full API documentation for complete endpoint reference.