Pricing Model Inefficiency Detected at Westfield Software — Standwick Report 2qZJvK
Severity Score
43.0/100
Trend Direction
↗ Improving
⚠️ Primary Risk Signal
Pricing Model Inefficiency
🧠 Root Cause Hypothesis
Pricing structure does not align with how customers derive and perceive value. This matters now because misaligned pricing creates deadweight loss on both sides — customers who would pay more cannot, and customers who should pay less churn rather than downgrade.
Annual revenue left on the table
15.6%
🎯 Highest Leverage Fix
When pricing does not align with how customers derive value, both sides lose. Light users overpay and churn. Heavy users underpay and you leave money on the table. The fix is not a price change — it is a structure change that lets usage intensity determine price within guardrails.
⚡ If Ignored
If current improvement continues, severity is projected to decline from 43.0 to approximately 37 within 90 days. Estimated impact would decrease from 15.6% to approximately 13.4%. No urgent intervention required, but continued monitoring is recommended.
🔍 Signal Attribution
Risk is distributed across 5 signals. No single signal dominates — multiple factors require attention.
📈 Scenario Projections
If nothing changes — projected severity: 36.5
If current improvement continues, severity is projected to decline from 43.0 to approximately 37 within 90 days. Estimated impact would decrease from 15.6% to approximately 13.4%. No urgent intervention required, but continued monitoring is recommended.
If you act now — target: 22.4
If the highest-leverage fix is implemented within 14 days, initial results are projected to appear within 28 days, with full recovery to a severity of approximately 22 within 59 days. Estimated impact would decline from 15.6% to approximately 8.6%. Note: approximately 8.6 points of severity may be structural and resistant to this single intervention — additional measures may be needed for full risk resolution.
If you wait — severity compounds to: 49.4
If action is delayed by 30 days, severity is projected to compound from 43.0 to approximately 49. Impact would grow from 15.6% to 17.8%. Recovery from this elevated level would take approximately 88 days — 29 days longer than if action is taken now. The same intervention would only reduce severity to approximately 26, leaving more residual risk than early action would.
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